Cookie Policy

In order for us to make your visit to our website attractive and to enable the use of certain functions, our website uses so called “cookies”.

 

I. What is a cookie

Cookies are small text files with a unique number stored in the browser directory of your computer. They are created when you use your browser and visit a website that uses cookies. Their main function is to track your movement around the site, helping you to get back to its last condition when you used it. Cookies can remember your username and password, topic selection, preferences selected, or other personalization features. The website stores a record (with the same unique number as the corresponding cookie) to the one previously set up in your browser. Through this record, cookies can track and store information about your experience on the site.

Cookies are often indispensable for websites that have large databases, require registration or use of a client account, provide customization options for the view, etc.

Usually cookies contain little information such as the internet address of the website that has created them, their validity and their number. Due to the small amount of information they contain, cookies cannot normally be used to disclose your identity or personal information.

 

II. What types of cookies are there and what are they used for

Session cookies
We use session cookies in order to allow you to surf our website easily and freely, without losing the products you have added to your shopping cart. Session cookies also help to improve the loading time of the Website. They are erased, once you close your browser.

Persistent cookies (a.k.a. first-party cookies)
They do not lose their validity when the browser is closed. Their term of validity may vary, but is usually not longer than 6 months. We use them in order to save login data, so that it is not necessary to enter it every time. We also use them for personalization and to save your preferences.

Cookies of external service providers
The origin of the cookies usually coincides with the name (domain) of the Website, on which they are placed. This does not apply to cookies of external service providers, which are created by the providers themselves. These cookies collect data about your habits and interests on the internet and could track your activity through different websites. Through them it is possible to determine which websites you visit, in what sequence and how much time you spend there. They are most frequently used to analyze the visits and interests of users toward a certain topic.

 

We use the services of the following partners:

Google Analytics
We use the service Google Analytics, property of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA („Google“),  through which we collect and process information about your physical location and other technical information about your visit to the Website. The information, collected by Google in relation to the use of the Website includes the Internet Protocol (IP) address, used to connect your computer or device to the Internet, the “clicks” to, through and from our Website (including their date and time), information about the interaction with the Website (like possible views, clicks and mouse movements) Google Analytics uses different technologies to determine the location, including the IP address, GPS and other sensors, which could, for example, supply Google with information about devices in close proximity, Wi-Fi hotspots and charging status. This information will be transferred to a Google server in the USA, where it will be stored and analyzed. The results will be transferred to us in anonymous form. In this process, the data collected from you will not be associated with your full IP address. We have activated the IP Anonymization of Google Analytics, offered by Google on our website, so that the last 8 bits (IPv4) or the last 80 bits (IPv6) of your IP address will be erased. In addition, Google is a certified organization under the EU-U.S. Privacy Shield, which guarantees an adequate level of data protection in the United States. For more information, see the General Conditions and Privacy Policy of Google LLC. Please, consult Google’s page periodically about all changes or updates to these conditions and to the information, gathered through Google Analytics.

Facebook Pixel
We use Facebook Pixel – a tool operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are in the EU, by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland (Facebook), on our website for the purpose of analyzing, optimizing and economically operating the Website. With the help of Facebook Pixel, Facebook has the ability to identify visitors to our site as a target group for displaying ads on Facebook. Accordingly, we use Facebook Pixel to display ads that we post on Facebook to social network users who are interested in our website. That means that with the help of Facebook Pixel, we want to make sure that our Facebook ads are relevant to the potential interest of users and that they are not annoying. We may also use Facebook Pixel to track the effectiveness of the ads on Facebook for statistical and market research purposes, following if users have been redirected to our page after clicking on a Facebook ad (so-called \”conversion\” or \”visitor’s interaction\” \”). In this case, the processing is with a legal basis of Art. 6, para 1, sentence 1, letter a) of the GDPR. Facebook Pixel is triggered directly by Facebook when you visit our website and may store a cookie on your device. If, after that, you log in to Facebook or visit Facebook, your visit to our page will be recorded while logged in. The information collected for you is anonymous to us, so we are not provided with any user identity information. However, Facebook stores and processes the data so that it can be linked to the corresponding user profile. That means that user profiles can be created from the processed data. Facebook processes the data in accordance with Facebook\’s Privacy Policy. You can find more information about how Facebook Pixel works and how in general ads are displayed on Facebook in Facebook Privacy Policy: https://www.facebook.com/policy. If you do not want to participate in the tracking process, you can reject the cookie settings required for this purpose by using your browser settings and disable the automatic cookie saving completely.

Google AdWords
Google Adwords service is provided by Google Inc (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”).
It allows us to conduct remarketing campaign because of a particular group of users have visited our website or have taken a specific action on it.
The information collected through the „cookie“ conversation is used to generate statistic data for AdWords customers who have chosen conversion tracking. Advertisers will see the total number of users who clicked on the ad and were redirected to a conversion tracking tag page.
The platform enables us to analyze the results of campaigns conducted and improve communication and proposals. With this service, advertising on our website connects to the Adwords network through cookies.
If you do not want to participate in tracking, you can opt out of this by disabling the Google Conversion Tracking cookie by changing your browser settings. In doing so, you will not be included in the conversion tracking statistics. For more information about Google AdWords and Google conversion tracking, see the Google Privacy Policy: https://policies.google.com/privacy/.
Our website does not identify or collect user data through Google AdWords. Our company’s privacy policy can be found here.

 

III. How we use cookies

Our site offers features and tools that are only available when using some types of cookies. It\’s always possible to block, delete or disable these cookies, but you should have in mind that if you do that, you probably won\’t be able to use this site to the fullest.

 

IV. What cookies cannot do

Cookies are ordinary text files. They are not compiled and cannot perform program functions. They can neither check or scan your computer, nor spy on you or search for personal information on your device.

Cookies are safe files and cannot spy on your computer and identify information about you or your family. Cookies only allow the website to recognize users that return to it.

 

V. How to manage cookies stored on your device

Cookies can be disabled or removed with tools that are available in most modern browsers. The settings of each browser are different and each browser offers different functionality and management options. For more information on how you can block, delete, or disable cookies, please review your browser or device settings.

Cookie settings in Internet Explorer
Cookie settings in Firefox
Cookie settings in Chrome
Cookie settings in Safari web and iOS.

If you have any concerns about cookies from external service providers, related to advertisement, you can switch them off from: Your Online Choices site.

Please note that if you choose to block or disable the cookies, some functionality on our site may not work in part or in whole.

 

VI. If you need more information

If you have any further questions, please contact us at nat_stim@abv.bg.

 

Last updated: 01.09.2019